The total promotional products spend in New Zealand annually is over $280 million, this is compared to:

• $689 million Newspaper Advertising
• $592 million Television
• $224 million Radio
• $194 million Magazine

The promotional products annual spend illustrates that more and more marketers are using promotional products in their marketing mix and that it is a significant part of the national marketing spend.

Internationally, the promotional products industry has been experiencing double digit growth annually for the past 10 years as marketers wary of the diminishing grip of traditional mass advertising channels look for more effective ways to target their market for brand exposure.